Keep Myrtle Beach Beautiful Receives PalmettoPride Startup Grant

(Columbia, SC) – Keep South Carolina Beautiful (KSCB), the state affiliate of Keep America Beautiful (KAB) and a division of PalmettoPride, recently awarded Keep Myrtle Beach Beautiful (KMBB) the Keep South Carolina Beautiful New Affiliate Startup Grant. This grant will assist the Myrtle Beach Area Chamber of Commerce (MBACC) during the certification process of the new affiliate, KMBB.

The MBACC hosted an educational session for the public on Monday, June 7, 2021, with a sneak peak of the upcoming affiliate. Mallory Coffey, both KSCB State Leader and KAB National Trainer, presided over the presentation and shared insight on how the community can be actively involved with KMBB.

“As part of our Keep America Beautiful Network, Keep Myrtle Beach Beautiful will act as a catalyst for positive community change, with a goal of improving the quality of life for every Myrtle Beach resident,” said Helen Lowman, KAB CEO. “We know Keep Myrtle Beach Beautiful will help transform your public spaces into beautiful places as a new and important representative of our national affiliate movement.”

“As an affiliate of Keep America Beautiful, Keep Myrtle Beach Beautiful will focus on three pillars: litter removal, recycling and beautification. Keep Myrtle Beach Beautiful will complement the litter prevention, beautification, and waste reduction efforts that are already taking place within the city and provide additional resources to help make the city a better place to live, work and visit,” said Coffey.

Diana D. Greene, Chief of Administration at the MBACC is leading the affiliate certification efforts.

Greene shared how proud the MBACC is to be leading the charge for KMBB in conjunction with the City of Myrtle Beach. “We have seen the amazing results PalmettoPride, Keep South Carolina Beautiful and Keep America Beautiful have been able to accomplish at a state and national level. Efforts provided through Keep Myrtle Beach Beautiful will be part of the comprehensive efforts taking place to enhance our beautiful city, making it a better place for both locals and visitors alike.”

Anyone interested in joining these efforts can email For more information on how local communities can become an affiliate email

KMBB will officially join more than 700 KAB affiliates, including 26 state affiliates, and several international affiliates, Fall 2021. In addition, KMBB joins more than 30 other local affiliates across South Carolina.

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PalmettoPride is working towards a litter-free South Carolina. Created as a legislative initiative to fight litter and help beautify South Carolina by engaging citizens to take action in their communities through education, enforcement, awareness and pickup. Keep South Carolina Beautiful is the state affiliate of Keep America Beautiful and is housed as a program under PalmettoPride. KSCB oversees nearly 30 affiliates across the state and provides resources, training, and guidance to those affiliates.

Since 1938, the Myrtle Beach Area Chamber of Commerce has stood as the unified voice of the Grand Strand’s business community. The U.S. Chamber of Commerce has awarded the MBACC its five-star accreditation–one of only a few chambers in South Carolina to earn this distinction. The MBACC serves Myrtle Beach, North Myrtle Beach, Surfside Beach, Little River, Atlantic Beach, Garden City Beach, Loris, Conway, Aynor, Murrells Inlet, Litchfield Beach, Pawleys Island, Socastee and Carolina Forest. For more information, visit

Keep America Beautiful, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful strives to End Littering, Improve Recycling and Beautify America’s Communities. We believe everyone has a right to live in a clean, green and beautiful community, and shares a responsibility to contribute to that vision. The organization is driven by the work and passion of more than 600 Keep America Beautiful affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals.  Join us on Facebook,  Instagram, Twitter and YouTube.

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